How to make more impact during Ramadan

This toolkit is designed to help campaigners create, run, and sustain effective Ramadan fundraising campaigns. It focuses on clear storytelling, consistent updates, transparency, and community trust, without burnout or sensationalism.

Ramadan is not just a peak giving season – it is a moral and political moment:

• A time when people give consistently, not just once

• A time when justice, mercy, and dignity are central values

• A time when communities are receptive to sustained, intentional support

Solidarity is not a moment. It is a practice. Ramadan is a chance to re-anchor that practice.

What Makes a Strong Campaign?

Effective Ramadan campaigns:

• Are time-bound (30 days, last 10 nights, or a specific need)

• Emphasize ongoing survival, not abstract goals

• Show consistent organizer presence

• Build trust through updates and transparency

• Invite repeat giving, not one-off donations

• You can also update messaging on your existing campaigns.

Use this structure when updating or creating your campaign page.

• Title - Clear, emotional, action-oriented

  Example: Families in Gaza Breaking Fast Under Siege

• Campaign Description -

Start with a Subtitle - One sentence that explains urgency and purpose.

Define your Goal - State a clear financial target and what it enables.

• Share your story

• Why this matters now (Ramadan context)

• What the campaign does

• Who benefits

• How funds are used

• Why donors should trust this campaign

Include details about the Organizer - Trust is essential – especially during Ramadan.

• Your connection to the campaign

• How you verified the work or beneficiaries

Add Visuals -

• 5 high-quality photos at minimum

• 1 short video (even phone-recorded is fine)

• 1 quote from a beneficiary or organizer (with consent)

If your campaign supports more than one beneficiary:

• Group them under clear themes (Medical Aid, Families, Education)

• Explain how funds are divided

• Share visuals and updates for each group (with consent)

• Post regular allocation updates

Clarity prevents confusion and builds long-term trust.

Here are some strong Ramadan angles:

• Feeding families breaking fast under siege

• Medical care where hospitals are damaged or destroyed

• Children’s protection, education, and survival

• Regular Giving and sadaqah as ongoing responsibility

• Last 10 nights as a moment for repeated giving

Try to emphasise the following Language:

• Dignity

• Collective responsibility

• Sustained care

• Survival, not charity

Updates are one of the most important parts of your campaign. A campaign without updates feels abandoned. A campaign with updates feels alive, trustworthy, and active.

Why Updates Matter

• Re-engage existing donors

• Build credibility with new visitors

• Improve visibility and amplification

• Create natural moments to reshare

• Encourage repeat giving during Ramadan

How Often to Post Campaign Updates

• Minimum: 1 update per week

• Strong Ramadan campaigns: 2–3 updates per week

• Last 10 Nights: Daily or every other day (short is fine)

Short, human updates perform better than long reports.

Each update should include at least one of the following:

• A concrete impact (“This week, donations provided…”)

• A short reflection tied to Ramadan

• A photo or short video (when safe)

• Gratitude to donors

• A gentle reminder to share or donate

You do not need dramatic new content every time.

Build Transparency & Trust

If your campaign distributes funds:

• Share how much was allocated

• Share what it was used for

• Upload receipts or proof when possible (with consent)

• Explain delays honestly

Transparency is not a bonus – it is foundational.

Title: Ramadan Update — Week 2

Body:

This Ramadan, your support continues to reach families living under siege.

This week, donations helped provide [food / medical aid / shelter / education support] to [X families or individuals].

As many of us fast, families here are breaking fast with limited access to basic necessities. Your support is not just charity—it is solidarity in practice.

Thank you for continuing to stand with [X]. Please keep sharing this campaign during the blessed month.

Add a photo.

Do not underestimate the power of asking people to share.

Social Media & Outreach Rhythm

• 2–4 posts per week minimum

• Evening posts perform best

• Daily reminders work well on the last 10 nights of Ramadan

Each post should include:

• One clear message

• One visual

• Campaign link

• Invitation to donate or share

• Tag or collaborate with @wearechuffed on instagram
  

Partner & Event Collaboration

Don’t forget about these other ways to expand reach:

• Ask events to dedicate proceeds

• Share QR codes at iftars, talks, film screenings

• Cross-promote aligned campaigns

• Coordinate updates so multiple campaigns don’t compete

Collaboration sustains movements.

A final reminder:

Ramadan campaigns are not about asking louder. They are about asking with intention, consistency, and care. Show up regularly. Tell the truth. Honor people’s dignity. Keep the story alive. This is how solidarity lasts beyond Ramadan.